Over the years, advertising has changed, but television commercials have remained a constant force in the advertising industry. In the United States, most families have at least two television sets and spend a few hours every day watching television. Television commercials are often talked about years after they originally aired, and Coca-Cola’s “Meet Joe Greene” and Apple’s “1984” remain two of the top television advertisements of all-time. Television advertising has to compete with advertising done on other forms of media including the Internet, radio, and social media, but advertising on television is the easiest way to create brand image and recognition among consumers. If you are looking to advertise, consider utilizing television advertisements to reach your target market.

The Ins and Outs of Television