Our TV Advertising Strategy: Easy Steps for a Successful TV Campaign
Step 1: Choose your production package*
Voice Over TV Spot — $950
Great visuals with a great concept for a call to action, that’s the key to an effective TV commercial. This is the most cost-effective way to produce a high-end TV spot, with your personal information. Nobody will ever know you spent so little money for such great production!
This package includes:
- Custom written script by our Award-Winning creative team
- Use of stock footage from our library of 500,000 clips
- Option to include your own footage and/or photographs
- Complete editing and production of finished spot
- Music and voice over
- Your business information, including logo, phone number, etc.
- Delivery to TV station
Spokesperson TV Spot — $1,500
You can tell your story and advertise your business at the same time with the help of a live spokesperson. A spokesperson adds trustworthiness to your image, and helps you relate your message to your audience in a professional and very effective manner.
This package includes:
- Custom written script by our Award-Winning creative team
- Live actor or actress
- Complete editing and production of finished spot
- Music and voice over
- Your business information, including logo, phone number, etc.
- Delivery to TV station
Simple Animation TV Spot — $2,500
Sometimes, what you need to say on your TV commercial, would be clearer with words and animated graphics. That’s why we created a basic animation package, where we can use words and visuals to get your message across.
This package includes:
- Custom written script by our Award-Winning creative team
- Simple text and graphic animation
- Complete editing and production of finished spot
- Music and voice over
- Your business information, including logo, phone number, etc.
- Delivery to TV station
Location Shoot TV Spot — $4,500
If you want to show who you are along with high-end visuals, this is the perfect option for you. We send our own production crew to shoot you and your facility, we’ll mix your own footage with footage from our extensive library to create a national level TV ad.
This package includes:
- Custom written script by our Award-Winning creative team
- We send a production crew to shoot you and your facility
- Use of stock footage from our library of 500,000 clips
- Complete editing and production of finished spot
- Music and voice over
- Your business information, including logo, phone number, etc.
- Delivery to TV station
*If you already have your own TV spot, no problem, skip to the next step.
Step 2: Choose your Airtime package*
Grow Advertising along with cable and broadcast companies, have developed a system to allow business to get on TV cheaper than ever before. Most cities in America are controlled by one cable company, those companies have broken up those cities into subzones, that allows your business to target just one area of your city, and most importantly, it makes it more affordable than ever before.
- Local Airtime — $3,000 per month
With local spots starting at $30 per airing on stations like Fox News, CNN, HGTV, Discovery and many more.
- National Airtime — $10,000 per month
With spots starting at $500 per airing on National stations such as ESPN, CNN, Fox News, HGTV and many more
*Airtime packages require a 3-month commitment minimum, paid monthly. We can recommend networks based on demographics the client wants to target, or client can select them.
Step 3: Add ons
Add on tools that are directly connected to your TV campaigns to provide faster results
We recommend an additional 10-15% of your TV budget for your online campaign. For example, if you are investing $3,000 per month on TV, your investment would be an additional $300 to $500 in an online program.
In-Stream Video
They are TV commercials that appear online while you are watching internet videos. After 5-10 seconds, the viewer has an option to skip it. You only pay when a viewer watches the whole 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. This online video ads allow you to target specific audiences, demographics and geographic areas. |
Re-Marketing Tools
A clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to place targeted ads in front of an audience that had already visited your website and are familiar with it, reinforcing the message of your ads. |
Pay-Per-Click
An online marketing tool that allows you to pay only when your ad is clicked by a user. Adding Pay-Per-Click to your TV campaign will enable potential customers to search for your business online after they just saw your commercial on TV, providing a direct response. |
Display Ads
Display ads encourage your potential audience to click on them, increasing the traffic to your website. These ads are often made up of text, graphics or video elements and served to a multitude of websites and search engines. You can geotarget the ads and/or select audiences, interested, keywords, topics, and even decide on the placement.
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Step 4: Get on TV!
The next step is to talk with one of our Ad Agents to get started. We can have your commercial up on the air in as little as 7 days (sometimes less) once everything is completed. We’ll provide a report that shows when your TV spots are scheduled to air, so that you can track your advertising campaign results.
What You Gain by Implementing an Effective TV Advertising Strategy
TV advertising is one of the most effective marketing strategies for creating brand awareness and generating revenue. The key to reaching a massive audience is having the right team to create an engaging script (targeted for your market), playing the ad at the right time and uploading the ad on digital platforms.
When done correctly, a TV ad can evoke powerful emotions, engage viewers, and change their perception of your brand. We recommend showing an ad frequently to make your brand memorable in your customers’ minds. TV advertising could even make your product a household name.
TV advertising can also influence consumer behaviors. An effective ad does more than widen your reach; it can entice viewers to do something after seeing your commercial. Depending on the goal of the ad, viewers may go online to learn more about what you’re offering or buy your product. For this reason, you should include a call to action (CTA) after the commercial.
Why TV Advertising Remains a Powerful Tool for Promoting and Marketing
TV advertising continues to be an effective marketing tool that helps businesses thrive. To maximize the benefits of TV advertising, we recommend strategically playing the commercials during live events or between popular shows to ensure you reach more audiences. You can also put your TV commercials on your website and social media campaigns for more engagement.
Create Enticing TV Ads with an Experienced Team
Hire an experienced team of TV experts to create memorable storytelling and a CTA that prompts the viewer to take a specific action, such as buying your product or signing up for a service.
Our team at Grow Advertising can help with writing the script, creating animations, sending in a production crew, and putting the ad online to increase brand awareness. Get in touch with us today to learn about our services.
Do you want to know how our program works? Take a look.
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An advertising program
that makes launching a
TV campaign easy,
effective and inexpensive.
This is how it works. |
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