Animated Explainer Video Advertising

Publishing content—an article or a photo, for example—for your audience creates awareness for your brand and may help generate revenue. But is it enough to publish an article highlighting a product’s benefits? What if you can create more engaging content that attracts more potential customers? Animated videos can effectively persuade a customer to take action, and our creative team at Grow Advertising can produce professional animated videos with voice overs from skilled actors.

What Is an Animated Explainer Video?

An animated explainer video is a video or short film that communicates how a product works or highlights its benefits. It can contain text, photos, animation, and voice overs from professional actors. Businesses that need to advertise new products, introduce a new service, or offer instructions can benefit from an animated explainer video. Compared to other mediums, animated videos may engage more customers and generate more sales.

The videos can be in 2D or 3D, depending on what you want to communicate to your audience. Our team can handle the complete production of your explainer videos, including voice-overs from professional actors.

Benefits of Using Simple, Short-Form Animated Videos for TV Ads

Regarding professional marketing videos, both long-form and short-form videos can work and have different benefits. The advantages of using shorter videos are:

Affordable and easy to produce: Creating a long-form video doesn’t just cost more; it also takes time to produce and edit. You may need more locations and actors with a longer video. Compelling 60-second product videos are cost-effective and not complex to produce.
Ideal for certain platforms: Shorter videos may perform well on platforms such as Tik-Tok, Instagram, and Facebook. Most users of these social media platforms also have shorter attention spans, so producing shorter animated explainer videos makes sense. Our skilled and experienced creative team can create short, impactful videos that capture your core message, ensuring it captivates your target audience and helps you achieve your business goals.
Perfect for mobile: Most mobile users may prefer short-form, high-quality videos over longer versions, so if your target customers are using mobile to purchase products and services, a 60-second video will be more beneficial.

How Explainer Videos Can Affect Marketing Strategies

Part of an organization’s marketing strategy can include posting a high-quality photo on Instagram, creating enticing ads that take potential customers to a landing page, and crafting a long-form article for SEO purposes. While all these can help businesses achieve a long-term goal, they may not match what an animated video can achieve.

With an animated video, you can bring any idea to life. In just one minute, you can incorporate text, photos, music, animations, and professional voice-overs. You can include animations in a long-form article, but consuming an animated one-minute video is much faster. Another advantage is that it can be distributed to multiple platforms, including TV, helping you reach an even wider audience.

Things to Keep in Mind When It Comes to Effective Animated Advertising

Some things to keep in mind when creating attention-grabbing animated videos:

Target audience: Who is your target market, and where are they located? Know the demographics, find out their needs and interests, and incorporate them into the video.
Key message: Do you want to inform or sell? Make sure the message is clear in the video you’re producing. Always use a call to action to compel a buyer to take action.
Experienced professionals: You need a team to create complete animated videos, including delivery to the station. This is where we come in. Talk to us to learn more about our services.

Grow Advertising’s Process for Simple Animated Videos

Our process involves having an experienced and award-winning team who will write the script for you. We incorporate both text and graphics in the animation, enticing more viewers. We handle the production of the finished spot and complete editing after writing the script. There’s no need to hire a professional voice actor to handle the voice-over because it’s already included in the package.

We have professional voice actors who can effectively deliver the advertising message, helping you better connect with your audience. You can include business information in the animated video, such as your phone number and website. After production and editing, our team will also deliver the ad to the TV station. If you need help determining which TV networks to pick, our team can also help. We also offer airtime packages, allowing you to show the ad locally or nationally.

Contact Us for Simple Animated Advertising

Grow Advertising has over two decades of industry experience, which shows our expertise in anything advertising-related. Our creative team is skilled with video production, including explainer animated marketing videos to help you attract more customers. Our compelling marketing videos allow you to effectively deliver your core message that attracts your target audience.

We also offer a variety of services, including add-ons such as streaming and online marketing, to increase your chances of generating more revenue for your business. Grow Advertising also offers different packages, including professional voice-overs and spokesperson packages. As a full-service advertising agency, we’ll deliver your animated explainer videos to both local and national networks. Contact us today.

Connect with an Ad Agent

Ready to get started? Have more questions? Find out the best current airtime offers in your area.
ONE OF OUR AD AGENTS IS STANDING BY TO TALK TO YOU.